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Assess Cannibalization Between Products

HardStrategy00:00
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Problem

Scenario

You are advising a company that has launched a second product that overlaps with an existing one. Early adoption is strong, but leadership is worried that the new product may pull customers, revenue, or usage away from the original offering. The team needs a clear way to judge whether the overlap is healthy segmentation or true cannibalization.

Question

How would you think about cannibalization between two overlapping products?