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Aligning Marketing With Sales Priorities

MediumBehavioral & Leadership00:00
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Your question is Aligning Marketing With Sales Priorities. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Tell me about a time you had to align a marketing strategy with a sales team's goals when the two groups were not fully aligned. How did you build agreement, what data did you use, and what was the business outcome?