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Align Analysis to Client Goals

EasyProduct Sense00:00
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The question is on your right: Align Analysis to Client Goals. Take a moment with it first.

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Problem

Scenario

You're supporting a client-facing analytics project for a digital product. Different stakeholders have opinions on what matters most, and the analysis can easily drift toward what is available in the data instead of what the client is trying to achieve.

Question

How do you ensure your analysis is aligned with client objectives?