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Investigate Conversion Rate Drop

Medium
MetricsFunnel AnalysisConversion RateDiagnosis

Problem

A client's e-commerce platform saw a 15% drop in conversion rate last week. How would you use data to investigate the cause?

Practicing as: Data Analyst interview at Alten Nederland

Hi, I'll play your Alten Nederland interviewer for the Data Analyst role. Candidates describe these interviews as mixed and on the easier side, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.

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