Your question is Building a Risk-Averse Shift Business Case. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
A client wants to shift 30% of their traditional media budget to digital programmatic but is highly risk-averse. How do you build the business case at Publicis Groupe Holdings B.V?