Welcome to your interview.
The question is on your right: Root-Cause Churn Analysis. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
A client in TELUS Digital is experiencing a 15% year-over-year increase in customer churn. How would you structure an analysis to identify the root causes and recommend a retention strategy?