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Choose Mailing Option

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Your question is Choose Mailing Option. Take a moment with it on the right.

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Problem

A bill can be mailed using low-end mail or high-end mail. The costs are $0.40 and $1.00 per mail, respectively. Given different scenarios with mail list length and response probabilities (high: 0.7, low: 0.3), how would you decide which mailing option to use?