1. What is a Product Manager at Hudl?

As a Product Manager at Hudl, you are the driving force behind the tools that empower coaches and athletes to win. Hudl considers itself the "team behind the team," and in this role, you will build products that help sports organizations worldwide capture video, analyze critical data, and share highlights. Your work directly impacts how teams prepare, how athletes get recruited, and how organizations leverage technology to gain a competitive edge.

This role requires a unique balance of high-level strategic thinking and hands-on operational execution. You will not just be writing requirements; you will be accountable for the end-to-end success of large-scale initiatives. Whether you are focusing on the US football market or elite global sports platforms, you will lead cross-functional squads through both product discovery and delivery.

Expect to navigate complex, multi-product workflows where you must balance simplification with elite-level customization. You will be trusted to define outcomes, evangelize your vision to the company, and ensure that technical outputs translate into measurable business value. At Hudl, you are empowered to test the limits of what is possible in sports technology while working within a highly supportive, autonomous culture.

2. Getting Ready for Your Interviews

Preparing for a Product Manager interview at Hudl requires a deep understanding of both standard product methodologies and the unique nuances of the sports technology landscape. You should approach your preparation by focusing on how you balance user needs with business viability.

Vision and Strategy You must demonstrate your ability to define clear outcomes and prioritize initiatives that align with broader company goals. Interviewers will evaluate how well you can set a strategic direction, evangelize it to cross-functional teams, and translate a high-level vision into actionable market impact.

Discovery and Delivery Hudl relies heavily on a dual-track agile mindset. You will be evaluated on your ability to lead product discovery—specifically how you identify and mitigate value, viability, usability, and feasibility risks before development begins. You must show strength in acting as a Product Owner on a cross-functional squad, maintaining a transparent and prioritized backlog.

Cross-Functional Leadership Product management at Hudl is deeply collaborative. You will be assessed on your ability to partner with engineering, design, quality assurance, and scrum masters. Strong candidates demonstrate how they use data and user research to build consensus, add clarity to ambiguous problem spaces, and drive alignment without direct authority.

Customer-Centric Problem Solving You will need to prove your dedication to reducing friction and time-to-value for users. Interviewers look for product leaders who translate qualitative and quantitative research into actionable insights, ensuring that solutions actually solve the core problems of coaches, athletes, and recruiters.

3. Interview Process Overview

The interview process for a Product Manager at Hudl is designed to be thorough, collaborative, and reflective of the company’s strong cultural values. You will typically begin with an initial recruiter screen to align on your background, location preferences, and basic qualifications. This is followed by a deeper conversation with a hiring manager, where the focus shifts to your past product experiences, your approach to agile methodologies, and your strategic mindset.

As you advance, expect a core loop of interviews that dive into specific competencies. This usually involves a product case study or presentation where you will walk a cross-functional panel through your approach to discovery, prioritization, and execution. You will also meet with engineering and design counterparts to assess your collaboration skills. Hudl places a premium on culture and autonomy, so behavioral interviews focusing on how you champion work-life harmony, handle feedback, and operate within a team are critical components of the final stages.

What makes this process distinctive is the emphasis on practical, real-world application over theoretical frameworks. The panel wants to see how you actually operate within a squad, how you handle pushback from engineers, and how you validate your assumptions using data.

The timeline above illustrates the typical progression from the initial recruiter screen through the final cross-functional panel and culture fit interviews. Use this visual to pace your preparation, ensuring you are ready to pivot from high-level behavioral discussions early on to deep, tactical product presentations in the later stages.

4. Deep Dive into Evaluation Areas

Product Strategy and Vision

Hudl expects its Senior Product Managers to own the strategic vision for their domain. This area evaluates your ability to look beyond immediate feature requests and understand the broader market dynamics, particularly in competitive spaces like US football or elite global sports. Strong performance means you can articulate a clear "why" behind your product roadmap and connect it directly to business outcomes.

Be ready to go over:

• Market Positioning – How you analyze competitors and identify unique value propositions for your product suite.
• Outcome-Based Prioritization – Moving away from feature factories and prioritizing initiatives based on measurable customer and business outcomes.
• Evangelizing the Vision – How you communicate your strategy to secure buy-in from your squad, release team, and executive leadership.
• Advanced concepts (less common) – Pricing and packaging strategies, platform-first ecosystem integration, and navigating multi-product workflow dependencies.

Example questions or scenarios:

• "Walk us through a time you had to pivot your product strategy based on new market data. How did you align your stakeholders?"
• "How would you determine the strategic priorities for a newly acquired sports analytics tool?"
• "Describe a scenario where your vision conflicted with a key stakeholder's demands. How did you resolve it?"

Product Discovery and Risk Mitigation

At Hudl, discovery is just as important as delivery. You are expected to actively reduce risks—value, viability, usability, and feasibility—before writing a single line of code. Interviewers will look for a structured approach to user research, prototyping, and validation.

Be ready to go over:

• User-Centered Research – Planning and conducting qualitative and quantitative research to uncover the true needs of elite users.
• Hypothesis Testing – Designing lightweight experiments or leveraging low-fidelity prototypes to validate assumptions quickly.
• Balancing Constraints – Ensuring that a proposed solution is both highly valuable to the user and viable within the technical and business constraints of the company.
• Advanced concepts (less common) – Leveraging AI-enhanced product features safely, designing for complex enterprise or expert systems.

Example questions or scenarios:

• "Tell us about a time you discovered a major usability risk late in the product development cycle. What did you do?"
• "How do you decide when you have enough data to move from discovery into delivery?"
• "Design a discovery process for a new feature that helps high school coaches automate video tagging."

Cross-Functional Execution and Agile Leadership

As the Product Owner on a cross-functional squad, you must drive delivery efficiently while maintaining high team morale. This evaluation area tests your operational rigor, your understanding of agile ceremonies, and your ability to lead without authority.

Be ready to go over:

• Backlog Management – Keeping the product backlog transparent, prioritized, and aligned with the strategic vision.
• Engineering Collaboration – Working with technical leads to define requirements, manage technical debt, and ensure scalable architecture.
• Navigating Ambiguity – Adding clarity to complex problem spaces and breaking down large initiatives into deliverable milestones.
• Advanced concepts (less common) – Driving consistency through design systems, managing cross-platform release dependencies.

Example questions or scenarios:

• "How do you handle a situation where engineering estimates that a critical feature will take twice as long as expected?"
• "Describe your approach to balancing technical debt with the delivery of new customer-facing value."
• "Give an example of how you measure the success of a feature after it has been released to users."

5. Key Responsibilities

As a Product Manager at Hudl, your day-to-day work revolves around leading your squad to deliver impactful solutions. You will start your days aligning with your engineering and design counterparts, participating in stand-ups, and unblocking any immediate delivery hurdles. A significant portion of your time will be spent in discovery—interviewing coaches, analyzing platform usage data, and translating those insights into actionable requirements.

You are responsible for managing the product backlog, ensuring that every ticket and epic ties back to a broader strategic outcome. You will frequently author product briefs, define key performance indicators (KPIs), and present your roadmap to internal stakeholders to maintain transparency.

Collaboration is at the core of this role. You will work closely with the Elite UX Strategy team to ensure your features align with unified experience pillars rather than becoming siloed tools. You will also partner with product marketing and sales to ensure that when your product goes to market, the internal teams are fully equipped to sell and support it. Ultimately, you are accountable for measuring how well your delivered solutions address the initial design and business needs.

6. Role Requirements & Qualifications

To be a competitive candidate for a Product Manager position at Hudl, you must exhibit a blend of strategic foresight, technical literacy, and strong interpersonal skills. The company looks for leaders who can thrive in an environment that guarantees autonomy while demanding high accountability.

• Must-have skills – A proven track record of managing end-to-end product lifecycles, strong communication and storytelling abilities, experience acting as a Product Owner in an agile framework, and a systems mindset that understands platform-first approaches.
• Experience level – Typically requires several years of experience in product management, particularly in B2B SaaS, enterprise software, or complex digital platforms. Experience leading discovery and delivery within cross-functional squads is essential.
• Soft skills – Exceptional problem-solving capabilities, the ability to add clarity to ambiguous situations, a growth mindset, and a highly collaborative nature. You must be comfortable giving and receiving constructive feedback.
• Nice-to-have skills – A strong passion for or background in the sports technology industry. Experience with complex multi-product systems, familiarity with modern component-based design software (like Figma or Miro), and knowledge of emerging technologies like AI-enhanced video analysis.

7. Common Interview Questions

Expect questions that probe your past experiences and challenge you to apply your product frameworks to realistic Hudl scenarios. The following examples illustrate patterns in the types of questions asked, rather than a strict memorization list.

Product Strategy & Vision

These questions test your ability to look at the big picture, analyze market opportunities, and set a compelling direction for your team.

• What is a product you love, and how would you improve its core strategy if you were the PM?
• How would you approach building a product roadmap for a new market segment, such as youth club sports?
• Tell me about a time you had to say "no" to a major customer request because it did not align with your product vision.
• How do you balance the needs of elite professional teams with the needs of high school programs within the same platform?
• Describe a time when you had to align multiple competing stakeholders around a single product strategy.

Discovery & Execution

These questions evaluate your operational rigor, your approach to risk mitigation, and how you manage the agile delivery process.

• Walk me through your process for validating a new product idea before committing engineering resources.
• Tell me about a time a product launch failed or underperformed. What metrics did you look at, and what did you learn?
• How do you prioritize your backlog when everything seems like a high priority?
• Describe a situation where you had to make a critical product decision with incomplete data.
• How do you ensure that your technical outputs result in measurable business outcomes?

Behavioral & Leadership

Hudl places a massive emphasis on culture, autonomy, and teamwork. These questions assess your emotional intelligence and cultural alignment.

• Tell me about a time you had to lead a team through a highly ambiguous problem space.
• How do you build trust with a new engineering team?
• Describe a time you received difficult feedback from a peer or manager. How did you apply it?
• How do you champion work-life harmony for yourself and your cross-functional squad?
• Give an example of how you have mentored or elevated the performance of someone on your team.

8. Frequently Asked Questions

Q: How difficult is the interview process, and how much should I prepare? The process is rigorous but fair, focusing heavily on practical application rather than trick questions. You should spend significant time preparing structured narratives (using the STAR method) for your past experiences, and be ready to discuss how you would apply your skills specifically to sports technology and video analysis platforms.

Q: What differentiates a successful candidate from an average one at Hudl? Successful candidates demonstrate a "systems mindset." They do not just think about isolated features; they understand how their product fits into a larger, unified platform ecosystem. They also show a deep empathy for the end-user (coaches and athletes) and a strong partnership with design and engineering.

Q: What is the working culture like for a Product Manager at Hudl? Hudl is known for its high-trust, autonomous environment. The company heavily promotes work-life harmony, offering flexible time off and meeting-free days. As a PM, you are trusted to get your work done your way, provided you are driving measurable outcomes and supporting your team.

Q: Does Hudl require Product Managers to work in the office? Hudl has a highly flexible work policy. Many PM roles, such as those focused on the US market, are listed as fully remote. For roles attached to specific offices (like London), there is usually no strict mandate on the number of days required in the office, allowing you to optimize your own work environment.

Q: How long does the interview process typically take? From the initial recruiter screen to the final offer, the process generally takes between 3 to 5 weeks. This timeline allows for thorough scheduling of the cross-functional panel and ensures you have ample time to meet with various stakeholders.

9. Other General Tips

• Embrace the "Team Behind the Team" Mentality: Hudl builds tools that make others successful. Frame your past achievements not just as personal wins, but as initiatives that empowered your users and elevated your internal team.
• Showcase Your Data Literacy: Whenever possible, back up your interview answers with metrics. Explain how you defined success, how you tracked it, and how the data influenced your next iteration.

• Structure Your Case Study Clearly: If asked to present a product case or portfolio review, focus heavily on the process of discovery and the rationale behind your decisions, not just the final polished solution.
• Highlight Cross-Disciplinary Empathy: Speak explicitly about how you collaborate with Product Design and QA. Hudl wants PMs who respect the craft of their peers and view them as equal partners in problem-solving.

10. Summary & Next Steps

The compensation data above provides a baseline expectation for product management roles in the market. At Hudl, compensation is just one part of a broader package that heavily indexes on flexibility, autonomy, and an exceptional working culture. Use this data to ensure your expectations align with the role's seniority and scope during the recruiter screen.

Stepping into a Product Manager role at Hudl is an opportunity to shape the future of sports technology. You will be challenged to think strategically, execute flawlessly, and lead teams that are passionate about making a difference for coaches and athletes worldwide. By focusing your preparation on product discovery, cross-functional leadership, and outcome-driven execution, you will be well-positioned to demonstrate your value.

Remember to lean into your past experiences, structuring your stories to highlight both your successes and your learnings. Approach your interviews as collaborative conversations rather than interrogations. For more specific question breakdowns and peer insights, continue exploring resources on Dataford. You have the skills and the drive to succeed—now it is time to show Hudl how you can help build great teams.