The following questions are representative of what you may encounter during your interviews. They are designed to test your technical depth, your strategic thinking, and your alignment with our professional standards.

Technical and Data Questions

These questions test your ability to handle the "how" of the role. We want to see your technical workflow and your attention to data accuracy.

• How do you handle missing or "dirty" data when preparing a quarterly performance report?
• Walk me through the most complex SQL query you’ve written for a marketing project.
• Which visualization would you use to show the relationship between marketing spend and customer acquisition over time?
• How do you ensure that your tracking pixels and UTM parameters are consistent across multiple global regions?
• Describe your process for auditing a CRM to ensure lead source accuracy.

Marketing Strategy and Case Study

These questions evaluate your ability to apply data to business problems. We are looking for logic, structure, and impact.

• If our MQL-to-SQL conversion rate dropped by 15% this month, what are the first three things you would investigate?
• How would you measure the brand awareness impact of a non-digital marketing campaign, like a billboard or a physical event?
• (Case Study) Based on the provided dataset for a tech service, identify which customer segment has the highest churn risk and propose a re-engagement strategy.
• How do you balance short-term lead generation goals with long-term brand building in your reporting?
• Explain the difference between linear and time-decay attribution models and when you would use each.

Behavioral and Leadership

At HERE Technologies, we value collaboration and professional integrity. These questions help us understand how you work within a team.

• Tell me about a time you had to deliver "bad news" (e.g., a failed campaign) to a senior stakeholder. How did you handle it?
• Describe a situation where you had to work with a teammate who didn't understand the importance of data. How did you influence them?
• Give an example of a project where you took the initiative to improve a process without being asked.
• How do you stay updated on the latest trends in marketing technology and analytics?

Key Responsibilities

As a Marketing Analytics Specialist, your day-to-day will involve a high degree of cross-functional collaboration. You will act as the primary data partner for the growth marketing team, helping them understand which strategies are yielding the best results. This involves regular meetings to review performance data and "sprints" to build or refine tracking mechanisms for new product launches.

You will be responsible for the end-to-end lifecycle of marketing data. This includes the initial setup of tracking parameters (UTMs), the integration of that data into our CRM and marketing automation tools, and the final output in the form of executive dashboards. You aren't just a passive observer; you are expected to proactively identify trends—such as a sudden drop in conversion rates in a specific region—and alert the relevant teams with a proposed solution.

Typical projects might include developing a global lead-scoring model to help sales prioritize their outreach or conducting a deep-dive analysis into the performance of our developer portal. You will also play a role in market intelligence, analyzing competitor movements and industry shifts to help steer our marketing messaging.

Role Requirements & Qualifications

To be competitive for this role at HERE Technologies, you need a blend of technical skills and a strategic mindset. We look for candidates who have experience in the SaaS or B2B technology space, as the sales cycles and buyer personas are unique to these industries.

• Technical Skills – Proficiency in SQL is highly preferred for data extraction. You must have advanced skills in Excel and significant experience with Tableau or PowerBI. Knowledge of Salesforce and marketing automation tools (like Marketo) is a major advantage.
• Experience Level – Typically, we look for 3–5 years of experience in marketing analytics, business intelligence, or a related field. Experience in a global or matrixed organization is beneficial.
• Soft Skills – You must be a strong communicator who can influence stakeholders without direct authority. Curiosity and a "test-and-learn" mindset are essential for success in our fast-paced environment.

Must-have skills:

• Strong analytical foundation and ability to interpret complex datasets.
• Experience with marketing attribution and funnel optimization.
• Proficiency in at least one major data visualization tool.

Nice-to-have skills:

• Knowledge of the automotive or navigation technology industry.
• Experience with Python or R for advanced statistical analysis.
• Understanding of GDPR and data privacy regulations in marketing.

Frequently Asked Questions

Q: How difficult is the interview process for this role? The process is considered rigorous and "average to difficult" depending on your experience level. We place a high emphasis on the case study and your ability to think logically under pressure, so thorough preparation is required.

Q: What is the typical timeline from the first interview to an offer? While we strive for efficiency, the process can take anywhere from 3 to 8 weeks. This allows us to ensure a thorough evaluation and gives you the chance to meet various members of our global team.

Q: Is there a specific "HERE Technologies" style I should adopt? We value professionalism, clarity, and data-backed confidence. Avoid being overly casual; instead, focus on being systematic and logical in your responses. Showing an interest in location technology and our specific industry challenges is always a plus.

Q: Does this role require knowledge of the automotive industry? While knowledge of navigation and automotive tech is a "bonus," it is not a requirement. We are more interested in your ability to apply marketing analytics principles to our B2B business model.

Other General Tips

• Understand the Product: Familiarize yourself with the HERE Location Platform. Knowing the difference between our map data, our APIs, and our specialized solutions for fleets will help you speak more effectively about our marketing challenges.
• Structure Your Answers: Use the STAR method (Situation, Task, Action, Result) for behavioral questions. For technical or strategy questions, clearly state your assumptions before providing your solution.
• The "Why" Matters: Don't just report that a metric moved; explain why you think it moved and what the business should do next. This transition from "analyst" to "advisor" is what we look for in top candidates.

• Prepare Your Own Questions: Have 3–5 thoughtful questions ready for your interviewers. Ask about the team's current data stack, their biggest measurement challenges, or how they define success for this role in the first six months.

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Summary & Next Steps

The Marketing Analytics Specialist role at HERE Technologies is a unique opportunity to shape the marketing strategy of a company that is literally mapping the future. By combining your analytical rigor with a strategic marketing mindset, you will help us navigate the complexities of the global location technology market. The role offers a high degree of visibility and the chance to work on projects that have a tangible impact on our business growth.

To succeed in this process, focus your preparation on mastering your technical workflow, refining your data storytelling abilities, and practicing your approach to business case studies. Remember that we are looking for a partner who can help us make sense of our data and lead us toward more efficient, effective marketing.

The salary data reflects the competitive nature of this role within the tech industry. When interpreting these figures, consider your total compensation package, including performance bonuses and benefits, which are standard for global roles at HERE Technologies. We encourage you to use resources like Dataford to gain further insights into the interview patterns and culture that define our organization. Good luck with your preparation—we look forward to seeing how you can contribute to our team.