Your question is Volume vs Payback Trade-off. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're looking at a paid acquisition motion that is clearly increasing signups, but finance is concerned that the customers coming through this channel are taking too long to pay back acquisition cost. Leadership wants a clear point of view on whether to keep scaling it, change how it is targeted, or pull back.
What would you do if a campaign was driving volume but hurting payback period?