You're supporting a self serve B2B SaaS business aimed at small and medium businesses. The team wants a small set of metrics that gives a clear read on whether the business is healthy today and likely to grow over time.
What are the top three metrics you would track to understand the health of Aircall’s self-serve SMB business?
Choosing KPIs for a self-serve SMB motionBalancing leading and lagging indicatorsConnecting funnel conversion, activation, and retentionGrounding metric choice in business health