Dataford
Interview QuestionsInterview GuidesExperiencesMock InterviewsPricing
Get started

Test a Customer Outreach Strategy

MediumA/B Testing & Experimentation00:00
Practice interviewer
In session
5 left
00:00

Your question is Test a Customer Outreach Strategy. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

You need to log in / sign up to chat or submit.

Problem

Scenario

You work on a customer analytics team for a subscription-based consumer service. The business wants to try a new customer outreach strategy to improve response and downstream retention, but outreach can also annoy customers or increase opt-outs if it is too aggressive.

Question

How would you evaluate whether the new customer outreach strategy is working? Walk through how you would design the experiment, define success, and decide whether to roll it out.

What this tests

  • Hypothesis articulation
  • Primary metric and guardrails
  • Power analysis with explicit MDE
  • Experiment design and randomization choice
  • Awareness of peeking and other pitfalls