You're advising a fintech company that wants to improve the performance of lifecycle emails sent to its user base. The team knows broad, one size fits all messaging is underperforming, and leadership wants a clearer way to group users so outreach is more relevant.
How would you segment our user base to improve a targeted email campaign?
Lifecycle stage in the Frontier journeyRecent product behavior and intent signalsEngagement level and recencyValue or churn risk