Meta's Ads Integrity team is preparing for a major increase in advertiser submissions ahead of the holiday season. The current ad review operations process supports Facebook and Instagram ads with a mix of automation, vendor review, and internal escalations, but forecasts show daily review volume will grow from 1.2 million to 2.0 million submissions within 12 weeks. You are the Operations Manager responsible for making the process scale without materially increasing policy risk or hurting advertiser experience.
The core team includes 11 people: 1 Operations Manager, 1 Product Manager, 4 Operations Analysts, 2 Data Scientists, and 3 Engineering partners shared part-time across Ads Manager and integrity tooling. This is urgent because leadership has committed to maintaining review SLAs during peak season, and delays would directly affect revenue from advertisers launching time-sensitive campaigns.
Key stakeholders include the Director of Ads Integrity, the Ads Manager Product Lead, the vendor operations lead managing external reviewers, Policy, and Finance. Their priorities conflict: Product wants faster approvals and fewer false rejections, Policy wants tighter controls, and Finance has capped incremental spend.
You have 12 weeks, a maximum incremental budget of $650K, and no approval for additional full-time headcount. Vendor capacity can only increase by 20% in the first 6 weeks. Engineering can support at most 18 story points per sprint because they are also committed to a parallel ranking-quality initiative. Any process change affecting advertiser-facing review states in Ads Manager requires legal and policy sign-off, which takes 10 business days.