You're working on a B2B software product and customer pain points are coming in through support, success, and sales. Some issues seem like true product gaps, while others look like process, training, or service problems. You need a clear way to decide which ones belong on the product roadmap versus being handled operationally.
How do you decide which customer pain points should become product feedback versus operational fixes?
Can you identify the underlying customer job instead of reacting to the complaint literally?Can you separate systemic product pain points from one-off service issues?Can you prioritize product work based on scale, severity, and strategic value?Can you make clear trade-offs between roadmap investment and operational response?