You have two growth experiments that both appear capable of increasing revenue, but you only have enough engineering and analytics capacity to run one first. One experiment is a pricing or packaging change that could lift average contract value but may create sales friction. The other is an onboarding or activation change that could improve conversion volume but may have a slower revenue payoff. You need to decide which to prioritize without optimizing for short-term revenue at the expense of customer experience or downstream retention.
How would you prioritize between these two growth experiments when both could move revenue?
How you define decision criteria before debating solutionsHow you compare expected value, effort, and time-to-learnHow you set success metrics and guardrailsHow you handle stakeholder disagreement when both options look attractive