You work on a B2B SaaS product and your growth team wants to test several onboarding and activation ideas in parallel. A few variants appear promising early, but you know that running many comparisons at once can inflate false positives and lead to bad launch decisions.
How do you think about multiple comparisons when you are testing several growth ideas at once? Walk through how you would design, analyze, and make a launch decision while controlling false discoveries and respecting product guardrails.