SyncWorks is a B2B collaboration software company that sells workplace productivity tools to mid-market and enterprise customers. Its core product suite includes team chat, task management, and video meetings, serving 18,000 paying companies and generating $96M ARR. The company recently launched an AI-powered feature called Meeting Copilot, which automatically generates meeting summaries, action items, and follow-up drafts. Early usage is strong, but leadership has not decided how to monetize it.
You are the Head of Strategy. The CEO wants a monetization recommendation within 4 weeks because AI inference costs are rising, competitors are moving quickly, and the company needs to determine pricing, packaging, and go-to-market before the annual contract renewal season. The core question is whether Meeting Copilot should be bundled into existing plans, sold as a paid add-on, or used as a premium tier upgrade to drive expansion revenue and retention.
| Metric | Value |
|---|---|
| Current ARR | $96M |
| Paying companies | 18,000 |
| Average contract value (blended) | $5,333/year |
| Gross margin on core suite | 82% |
| Monthly active users across installed base | 1.8M users |
| Meeting Copilot beta users | 220,000 users across 1,400 companies |
| Beta weekly retention (8 weeks) | 61% |
| Estimated AI cost per active Copilot user | $4.20/user/month |
| Current logo churn | 9% annually |
| Net revenue retention | 108% |
