You're evaluating a growth idea in a B2B SaaS sales funnel. The team wants a simple but credible way to translate an improvement in demo conversion into business impact, while accounting for downstream conversion and customer value.
How would you model the revenue impact of increasing demo conversion by 2%?
Translate a conversion-rate change into incremental revenueDecompose the funnel from demo booking to closed-won customerIncorporate LTV or ARR and CAC into the business caseHandle ambiguity around absolute versus relative lift