You're working on a financial product where growth depends on people sharing sensitive information, acting on recommendations, and coming back over time. The team wants to grow faster, but there is debate about whether customer trust should be treated as a core growth metric or just a brand consideration.
How do you think about customer trust as a growth metric in financial products?
Ability to define trust in product termsUse of Jobs-to-be-Done to anchor trust in user behaviorMetric design with leading indicators and growth outcomesJudgment on trade-offs between conversion and long-term trust