You've launched a feature intended to keep your most valuable users engaged over time. The team wants to judge success in a way that captures both short term behavior changes and whether those users actually stay.
How would you evaluate the success of a feature aimed at reducing churn among high-value users?
Choosing a primary retention or churn KPI for a high-value segmentSeparating leading indicators from lagging outcomesConnecting user retention to LTV and business impactDefining guardrails so success is not overstated