You're adding a new marketing automation platform and need its data to stay aligned with your existing CRM workflows. You want campaign activity, lead updates, and contact changes to move reliably between systems without creating duplicates or stale records.
How would you integrate a new marketing automation platform with our current Salesforce instance?
ETL design for bidirectional CRM and marketing syncOrchestration of scheduled loads, retries, and backfillsIdempotent processing for duplicate-safe updatesData quality controls across source systemsTooling choices for ingestion, storage, and transformation