You are working on a buy now, pay later product with a prequalification feature in the app and at checkout. Recent user data shows strong entry into the flow, but a meaningful share of users drop before seeing their purchasing power or selecting a payment plan. Some users complete the flow but do not return to use the feature again, suggesting the experience may not be meeting expectations.
Analyze a product feature and suggest improvements based on user data.
Reading user behavior through a funnel lensInferring user needs and pain points from dataTurning diagnosis into concrete product improvementsPrioritizing changes with clear trade-offs