You're working on a pipeline that moves lead and account data between marketing automation and CRM systems. The main challenge is keeping field definitions, allowed values, and naming conventions aligned so downstream reporting and operations stay consistent.
How do you manage field governance and data normalization between Marketo and Salesforce?
Canonical field modeling across systemsNormalization of free text and picklist valuesData quality controls for shared business entitiesIdempotent sync and replay behaviorTooling choices for ingestion, transformation, and reverse ETL