You're advising a product team that is seeing strong top-of-funnel growth, but user retention is lagging behind. Leadership is excited by the headline growth numbers, but there is concern that the product may be acquiring users faster than it is proving lasting value.
How would you decide whether to invest in a product that is growing quickly but has weak retention?
Quality of growth versus headline growthRetention and product-market-fit diagnosisLTV-based investment judgmentStrategic recommendation under uncertainty