You are working on a B2B SaaS product and notice that conversion has dropped after a recent change to a key user flow. The dashboard shows where the funnel worsened, but the numbers alone do not explain why users are failing to move forward. You have access to qualitative inputs like support tickets, sales call notes, user interviews, and session recordings, and you need to connect those signals back to the drop.
How would you use qualitative feedback to explain a quantitative drop in conversion?
Support tickets related to onboarding and setupSales and onboarding call notesUser interviews and usability sessionsSession recordings from users who droppedStep-level funnel conversion dataAbility to diagnose a conversion-rate dropUse of qualitative research to explain user behaviorConnecting feedback themes to funnel stepsProduct judgment on what to fix first