Your question is Experiments in Long Sales Cycles. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You work on an IT management product with a long B2B sales cycle and want to A/B test a change near the top of the lead-to-close funnel. The team hopes the experiment will improve downstream revenue outcomes, but you are concerned that the sales cycle is long, accounts involve multiple stakeholders, and early reads may be misleading.
What are the main pitfalls of running experiments in a long B2B sales cycle, and how would you design the test and analysis so the results are trustworthy enough to make a launch decision?