Drivers of Customer Satisfaction

Scenario

You are analyzing survey responses with an overall satisfaction score and several question-level ratings about the customer experience. You need to separate variables that are merely correlated with satisfaction from those that still matter after controlling for the others.

Question

How would you identify the key drivers of customer satisfaction from survey data?

Problem

Scenario

Question

How would you identify the key drivers of customer satisfaction from survey data?

Example Data

r_squared·0.49attributes·delivery_speed, product_quality, price_fairness, support_experiencesample_size·250overall_satisfaction_sd·1.6overall_satisfaction_mean·7.4

Problem

Scenario

Question

How would you identify the key drivers of customer satisfaction from survey data?

Example Data

r_squared·0.49attributes·delivery_speed, product_quality, price_fairness, support_experiencesample_size·250overall_satisfaction_sd·1.6overall_satisfaction_mean·7.4

Problem

Scenario

Question

How would you identify the key drivers of customer satisfaction from survey data?

Example Data

r_squared·0.49attributes·delivery_speed, product_quality, price_fairness, support_experiencesample_size·250overall_satisfaction_sd·1.6overall_satisfaction_mean·7.4

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Drivers of Customer Satisfaction

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