You are a product analyst on a mobile advertising platform. Two weeks after a product change to the ad creation flow and reporting dashboard, advertiser satisfaction fell from 8.1 to 7.2 on the quarterly survey, and the share of advertisers rating the product 9 or 10 dropped from 46% to 34%. Renewal intent also softened among smaller accounts, while spend from top accounts stayed flat. Leadership wants to know whether the change hurt usability, reporting trust, or campaign performance.
How would you diagnose a drop in advertiser satisfaction after a product change?
