A critical pipeline between Atlantic Coast Mortgage CRM data and the marketing automation platform has failed. The issue could be a silent drop, duplicate sync, stale update, or partial batch failure that affects lead follow-up and campaign execution. Explain how you diagnosed the break, isolated the root cause, restored the flow, and prevented the same class of failure from happening again.
Clear incident triage sequenceUse of reconciliation and data quality checksUnderstanding of orchestration and retry behaviorIdempotent recovery and safe replayCommunication with operations and marketing stakeholders