You're working on a product team and need to answer an important customer question. You have several ways to learn, including customer surveys, customer interviews, and behavioral data from the product. You need to decide which method fits the question best.
How would you decide whether to use a customer survey, interviews, or behavioral data for a given question?
Choosing the right user research methodConnecting methods to user needs and Jobs to be DoneMaking explicit trade-offs across speed, scale, and confidenceUsing product evidence to answer the right question