You are working with a rider growth team for a consumer marketplace product. The team wants one metric that reflects real rider value and can guide acquisition, activation, and longer-term habit building without being too easy to game.
How would you decide which metric should be the north star for a rider growth team?
Top-of-funnel metrics move faster but may not reflect delivered valueRevenue metrics can miss whether riders are forming a habitThe team needs one strategic metric plus supporting KPIsThe metric should work across acquisition, activation, and repeat usage