You're working on growth for a mobile-first banking product. The team is considering changes that could increase immediate signup or activation, but there is concern that some tactics may bring in lower-intent users or create habits that hurt long-term engagement.
How would you think about the trade-off between short-term conversion and long-term retention in growth work?
Product judgment on conversion versus retention trade-offsAbility to identify leading indicators for long-term outcomesUnderstanding of quality-adjusted growth, not just top-of-funnel liftClarity on when to accept or reject a conversion gain