You're reviewing a pipeline that syncs lead and contact data between a marketing automation system and a CRM. Before making changes, you want to verify that field mappings are correct, complete, and behaving as expected across systems.
What steps would you take to audit a field mapping between Marketo and Salesforce?
ETL thinking for metadata and record-level auditsData quality checks across source and target systemsDependency awareness for downstream syncs and reportingTooling choices for repeatable pipeline audits