You're working on a marketplace product and the team is considering a new feature that could change how buyers and sellers behave. The opportunity looks promising, but there is concern that it may shift activity away from existing flows instead of creating net new value. You've been asked to evaluate the impact on current user behavior.
How would you think about the impact of a new Marketplace feature on existing user behavior?
Feature adoption can look strong even if it mostly cannibalizes existing Marketplace or Messenger behaviorMarketplace is two-sided, so buyer and seller effects may move in opposite directionsCross-surface spillover from FB Groups, Feed, and Messenger can hide the true net impactShort-term novelty can distort early reads