1. What is a Project Manager?

At Whatnot, the role of a Project (or Program) Manager is far more than just tracking timelines; it is the operational heartbeat of the company’s most strategic initiatives. Whether you are focused on Revenue Enablement, Design Operations, or Product execution, you are responsible for building the infrastructure that allows the "Future of Commerce" to scale. Whatnot is redefining e-commerce by blending community, shopping, and entertainment, and your role is to ensure that this complex intersection operates smoothly.

You will act as the connective tissue between diverse disciplines—Design, Product, Engineering, Marketing, and Leadership. In this position, you are expected to bring structure to ambiguity. You will not only manage the execution of large-scale feature launches or internal programs but also design the lightweight processes that allow teams to move fast without breaking things. You are a problem solver who empowers others, ensuring that the teams building the largest livestream shopping platform in North America and Europe can do their best work.

2. Getting Ready for Your Interviews

Preparation for Whatnot requires a mindset shift from "managing tasks" to "driving outcomes." You need to demonstrate that you can operate in a high-velocity, remote-first environment where innovation is constant.

Operational Excellence – You must demonstrate the ability to create clarity and predictability. Interviewers will evaluate how you scope work, manage dependencies, and identify inefficiencies. You should be prepared to discuss specific methodologies (Agile, etc.) but, more importantly, how you adapt them to fit a fast-paced culture.

Influence Without Authority – This is critical at Whatnot. You will be evaluated on your ability to drive consensus across cross-functional teams (e.g., Sales, Engineering, Design) without being their direct manager. You need to show how you build relationships, facilitate communication, and unblock teams through persuasion and data.

Strategic Problem Solving – You will likely face questions that ask you to build a strategy from scratch. Whether it is designing a new onboarding program or structuring a Trust & Safety organization, you need to show you can think at a system level, not just a task level.

Product Passion & "Dogfooding" – Whatnot values employees who use the product. You are expected to understand the user experience deeply. Being a "Whatnaut"—someone who buys and sells on the platform—is often a differentiator.

3. Interview Process Overview

The interview process at Whatnot is rigorous and can be lengthy, reflecting the company's commitment to finding candidates who can navigate complex challenges. While some stages are standard, candidates have reported that the process can be extensive, sometimes spanning several weeks to over two months depending on the seniority of the role and scheduling logistics.

You should expect an initial screening that may differ from the industry norm. Some candidates have encountered recorded phone screenings or video-response tools where you answer prompts without a live interviewer present. Following this, you will likely proceed to a conversation with the Hiring Manager, followed by a "Creative Exercise" or Case Study. This case study is a pivotal part of the process, designed to test your actual work product and strategic thinking. The final stage typically involves a panel of interviews covering values, cross-functional collaboration, and specific domain expertise.

The timeline above illustrates the typical flow. Note the emphasis on the Case Study and Panel Rounds, which are the most weight-bearing steps. You should plan your energy accordingly, as the process is thorough and may involve meeting multiple stakeholders to ensure a strong cultural and operational match.

4. Deep Dive into Evaluation Areas

To succeed, you must prepare for deep dives into your past experience and your ability to handle hypothetical scenarios relevant to Whatnot's business model.

Program & Process Design

You will be evaluated on your ability to build processes that scale. Whatnot is growing fast, and "we've always done it this way" is not an acceptable answer. You need to show how you build lightweight, effective workflows.

Be ready to go over:

• Scoping and Prioritization: How you take a vague goal and turn it into an actionable plan with clear milestones.
• Risk Management: How you identify bottlenecks in a project before they become critical issues.
• Tooling: Your proficiency with tools like Jira, Confluence, or domain-specific tools (e.g., Gong/Salesforce for Revenue roles), and how you configure them to support the team.

Strategic Case Studies

This is often the most challenging part of the interview. You may be given a broad prompt related to a business need and asked to structure a solution.

Be ready to go over:

• Organizational Design: How you would structure a new team or department (e.g., "How would you build out the Trust & Safety org?").
• Enablement Strategies: Designing programs to train sales teams or onboard new hires effectively.
• Metrics and KPIs: Defining what success looks like and how you measure the effectiveness of your programs.

Cross-Functional Leadership

Your ability to work with difficult stakeholders or navigate conflicting priorities is tested heavily.

Be ready to go over:

• Conflict Resolution: Specific examples of when you disagreed with a Product Manager or Engineer and how you resolved it.
• Communication Architecture: How you run meetings, standups, and reviews to keep everyone aligned.
• Change Management: How you roll out new processes to teams that might be resistant to change.

Example questions or scenarios:

• "Walk us through how you would structure a new department from scratch. What roles do you need, and what are the first 90 days of priorities?"
• "Tell me about a time a project was going off the rails. How did you identify the issue, and what specific steps did you take to get it back on track?"
• "How do you handle a stakeholder who is unresponsive or pushing back on your timeline?"

The word cloud above highlights the frequency of terms like "Structure," "Enablement," "Design System," and "Scale." This indicates that while general project management skills are baseline, your ability to enable others and build structural systems is where you can truly stand out.

5. Key Responsibilities

As a Project Manager at Whatnot, your day-to-day work is dynamic. You will be responsible for driving operational excellence, which means you are the person who ensures that high-impact initiatives are scoped effectively and delivered on time. You will partner closely with leadership in Engineering, Product, and Design to plan and sequence work across parallel tracks.

If you are in a Revenue Enablement focus, you will design and implement programs that empower sales and account management teams. This involves creating playbooks, managing product training materials, and analyzing program effectiveness through data.

If you are in a Design Operations focus, you will operationalize the evolution of the Whatnot Design System (WDS). You will facilitate communication flows—running critiques, reviews, and syncs—and build the "connective tissue" that keeps the creative engine running. Across all PM roles, you are expected to identify inefficiencies and continuously improve how the organization operates, often acting as the unblocker for the team.

6. Role Requirements & Qualifications

To be a competitive candidate for this role, you generally need a blend of senior-level experience and hands-on capability.

Must-Have Skills

• Experience: Typically 7+ years in Program Management, Design Operations, or Revenue Operations within high-velocity product organizations (tech/startups).
• Operational Rigor: Proven track record of managing complex, multi-stakeholder projects using Agile methodologies.
• Tool Proficiency: Deep expertise in project management software (Jira, Confluence, Asana) and the ability to set them up for scale.
• Communication: Exceptional ability to distill complex information into clear goals and documentation.

Nice-to-Have Skills

• Domain Specifics: Experience with Design Systems (for Design Ops) or Sales Enablement platforms like Gong/Salesloft (for Revenue Ops).
• Data Fluency: Ability to use SQL or data visualization tools to drive decision-making.
• Marketplace Experience: Prior work in e-commerce, two-sided marketplaces, or livestreaming platforms.

7. Common Interview Questions

The following questions reflect the types of inquiries candidates have faced. They are designed to test your structural thinking and behavioral responses to pressure. Do not memorize answers, but use these to practice your "STAR" (Situation, Task, Action, Result) method.

Structural & Case Questions

These questions test your ability to build systems in an ambiguous environment.

• "How would you build out the Trust & Safety organization at Whatnot? What pillars would you establish first?"
• "Design an onboarding program for a new Account Management team. How do you measure time-to-productivity?"
• "We need to roll out a major update to our Design System. How do you manage the dependencies across 10 different product teams?"

Behavioral & Leadership

These focus on how you interact with others and handle adversity.

• "Tell me about a time you had to influence a senior leader without having authority over them."
• "Describe a situation where a key stakeholder was rude or dismissive. How did you handle it?"
• "Have you ever had to deliver bad news to a client or internal team regarding a timeline? How did you structure that communication?"

Operational & Execution

These verify your tactical skills.

• "How do you decide what to prioritize when everything is labeled as 'urgent'?"
• "What is your process for conducting a project retrospective, and give an example of a process improvement that came out of one?"

These questions are based on real interview experiences from candidates who interviewed at this company. You can practice answering them interactively on Dataford to better prepare for your interview.

8. Frequently Asked Questions

Q: How long does the interview process typically take? The process can be quite thorough. Candidates have reported timelines ranging from 4 weeks to 2.5 months. Be prepared for a marathon, not a sprint, and stay engaged with your recruiter throughout.

Q: Is the initial screening always a live video call? Not always. Be prepared for the possibility of a recorded phone or video screen where you cannot see the interviewer. This can be disorienting, so practice delivering clear, energetic answers even when you aren't getting real-time visual feedback.

Q: How important is the Case Study? It is critical. This is often the "make or break" round where you demonstrate your actual competency. Candidates have noted that these exercises can be extensive, so allocate sufficient time to produce high-quality work.

Q: What is the work culture like regarding location? Whatnot is remote-first but has specific hubs (Los Angeles, San Francisco, New York, Seattle, etc.). For many roles, being within commuting distance of a hub is required or strongly preferred to facilitate hybrid collaboration.

9. Other General Tips

Prepare for the "Black Screen": Some candidates have reported initial screens that felt impersonal (e.g., recorded calls or audio-only). Do not let this throw you off. Treat it with the same professionalism and energy as a face-to-face interview.

Become a "Whatnaut": Download the app, watch livestreams, and buy something. If you can sell something, even better. You will likely be asked about the product, and having a user's perspective is a massive advantage.

Reference Checks are Thorough: Whatnot takes reference checks seriously. Candidates have mentioned that the reference check process can be intrusive and time-consuming for your references. Ensure you have strong advocates ready who are willing to speak in depth about your work.

Structure Your Ambiguity: When asked vague questions (e.g., "How do you build X?"), always start by defining the goals, the stakeholders, and the metrics. Show that your first instinct is to create structure.

10. Summary & Next Steps

The Project Manager role at Whatnot offers a unique opportunity to shape the operations of one of the fastest-growing marketplaces in the world. This is a role for builders—people who enjoy the messy work of scaling and who can turn chaos into streamlined execution. While the interview process is rigorous and demands a significant investment of time, it is designed to ensure you have the resilience and strategic mindset required to succeed.

The compensation for this role is competitive, typically ranging between $175,000 and $210,000 USD base salary, plus equity and benefits. This reflects the seniority and impact expected from the position.

To move forward, focus your preparation on two main pillars: Operational Strategy (how you build and scale programs) and Behavioral Leadership (how you influence and collaborate). Review the common structural questions, prepare your "war stories" of managing difficult projects, and immerse yourself in the Whatnot app. With the right preparation, you can demonstrate that you are the operational leader they need to build the future of commerce.