Black Swan came to life in 2011, when co-founders Hugo Amos and Steve King came up with the idea of using social data to predict consumer behaviour whilst in a bar in America. A quick sketch on the back of a beer receipt (which you can see on the right, and on the wall in our London office reception), and the rest, as they say, is history. Today, we are the leading provider of predictive consumer trend insight. Our SaaS platform Trendscope is disrupting the $90bn market research and insights industry. Traditional market research is slow and expensive. It forces customers into long and expensive product innovation processes that are inefficient and subjective ( ~80% of CPG innovation fails). Established brands are losing out to agile challengers who can move quickly and respond to fast moving consumer trends. However, Black Swan can provide insight that traditional companies cannot. The tech-based research market spend was $47bn in 2020, is still growing, and is now a majority of market research spend. Black Swan doesn’t just listen, it understands Black Swan predicts future trends by processing vast quantities of online digital content. Social media, e-commerce reviews, blogs, search and other online sources together represent the worlds largest record of human thought, yet remain underutilised in business decision making processes. Trendscope uses A.I, deep learning and NLP techniques to transform this raw content into powerful and accessible predictive insight for our customers. Black Swan is at the forefront of tech-enabled research Trendscope has demonstrated 89% accuracy in predicting trends, allowing clients to act quickly and with confidence. Black Swan can identify new white space opportunities and optimize existing product launches. Our software is becoming an indispensable part of our customers’ innovation process.