You are the PM for a marketplace product that helps people become short-term rental hosts. A new-host funnel has strong top-of-funnel interest, but only 22% of people who start listing setup publish their first listing, and only 11% complete their first booking within 60 days. Leadership is pressuring your team to ship several ideas quickly, including AI-written listing descriptions, pricing suggestions, and a simplified setup flow, because supply growth has slowed in key cities. You are concerned the team may build attractive features without proving which user problem is actually blocking host activation.
How would you make sure your team is building something that truly solves a user problem here, and how would you decide what to build first?