Company Context

FlowSync is a B2B workflow software company serving 4,000 mid-market customers across HR, finance, and IT teams. It sells through a buyer-led process: department heads and operations leaders approve purchases, while frontline employees use the product daily.

Problem

FlowSync plans to launch a new AI-powered workflow assistant that promises to automate repetitive task setup and reduce onboarding time. Early sales conversations suggest strong buyer interest because the feature sounds strategic and innovative. However, recent launches have underperformed: two enterprise features achieved strong demo conversion but less than 25% weekly active usage among end users after 90 days.

Leadership wants to know how you would evaluate whether this new solution is actually aligned to the needs of both buyers and end users before making a full rollout investment. The concern is that buyers may value reporting, control, and ROI narratives, while end users may care more about speed, usability, and trust in automation.

Deliverables

1. Define how you would determine whether the proposed solution solves a real problem for both buyers and end users.
2. Identify the most important user segments and their distinct jobs-to-be-done.
3. Propose a validation plan covering research, MVP scope, and how to interpret signals before scaling.
4. Define success criteria and decision thresholds for launch, iteration, or cancellation.
5. Explain the key trade-offs you would make if buyer requests conflict with end-user adoption.

Constraints

• MVP must be designed and tested within 10 weeks.
• Only 1 product designer, 4 engineers, and 1 data analyst are available.
• No full custom AI model training; the team must use existing vendor APIs.
• The feature cannot increase average workflow completion time or create compliance risks for enterprise customers.