Duolingo's Growth team is preparing a 10-week launch for a redesigned onboarding flow intended to improve 7-day learner retention for new mobile users. The project involves 11 people across product, engineering, design, data science, and marketing, and the VP of Product wants the launch completed before the back-to-school acquisition push.
Two weeks before code freeze, new analysis shows that Android users in Brazil and Mexico are dropping off at a much higher rate in the current onboarding funnel, while a planned social-sharing feature has little measurable impact on activation. You are the program manager responsible for using this data to influence the roadmap, align stakeholders, and decide whether to change scope without missing the launch window.
The Growth PM wants to prioritize the highest-retention opportunity. The Marketing Director wants the social-sharing feature kept because it is already included in campaign creative. The Engineering Manager is concerned that any scope change will create rework and threaten code freeze. The Data Science lead believes the funnel data is strong enough to justify a pivot, but only for Android and only in the top two LATAM markets.