TaskFlow is a B2B SaaS work-management platform used by 25,000 small and mid-sized teams for project tracking, approvals, and cross-functional collaboration. The company is growing steadily, but leadership believes too much engineering capacity is being spent on internally requested features and technical improvements that are not clearly connected to customer pain points or measurable product outcomes.
Over the last two quarters, TaskFlow shipped 18 roadmap items. Post-launch review showed that only 6 had clear adoption above 20% of the intended user segment, and customer satisfaction scores did not improve meaningfully. Engineering leaders feel the roadmap changes too often, while product leaders believe teams are solving vague stakeholder requests instead of validated user problems. The CPO asks you to create a practical approach that ensures engineering work is consistently tied to real user pain points and product value.
You are the PM for TaskFlow's core collaboration product. Your goal is not to redesign the entire org, but to propose a repeatable product process and prioritization approach that helps the team decide what to build, why it matters, and how to measure whether it worked.