Meta's Instagram team is preparing a decision on whether to expand a new creator onboarding experience globally after a limited pilot in the US, Brazil, and India. You are the User Experience Researcher supporting a cross-functional team of 11 people (1 UXR, 1 PM, 1 Data Scientist, 5 Engineers, 1 Designer, 1 Content Strategist, 1 Marketing lead) and must turn mixed research inputs into a launch recommendation within 5 weeks.
The pilot generated raw qualitative data from 42 interviews, 18 diary study participants, 320 support tickets, and 1,900 open-text survey responses, plus quantitative data from Instagram event logs, funnel metrics, and pilot retention dashboards. Leadership wants a clear point of view on what to launch, what to change, and what to defer before the next quarterly planning cycle.
The Instagram PM wants a fast recommendation to preserve the Q3 launch window. The Engineering Manager wants only issues with clear severity and reproducible evidence prioritized. The Global Policy lead is concerned that some onboarding prompts may create fairness or accessibility risks in non-US markets. The Growth lead is pushing for launch because pilot activation improved by 3.8%, even though qualitative feedback is mixed.
You have 5 weeks, no additional headcount, and a research operations budget of $35,000. Engineering can only accommodate 3 meaningful product changes before code freeze in Week 4. Localization for 12 launch markets must begin by the end of Week 3. The Data Science partner is available only 30% of the time due to a concurrent Facebook Reels project.