Meta plans to launch a new Meta AI post composer inside Facebook that helps creators draft captions, suggest hashtags, and generate alternate versions before publishing. You are the PM leading the first public rollout with a cross-functional team of 11 people across product, engineering, design, data science, and integrity. Leadership wants the feature live before the start of the holiday creator season, which is 10 weeks away.
The VP of Product for Facebook Creation wants the feature launched broadly this quarter to show progress against an executive AI roadmap. The Design Director believes the current experience is too rough and wants another month for polish, onboarding, and edge-case UX. The Integrity lead is concerned that low-quality or policy-violating suggestions could create trust and safety issues. The Engineering Manager says the team can either ship a narrower version quickly or a more polished version later, but not both with current staffing.
You have 10 weeks, $180K in remaining contractor and research budget, and no additional full-time headcount. The team includes 4 engineers, 1 designer, 1 data scientist, 1 UXR, 1 PM, 1 TPM, 1 integrity PM, and shared legal support at 20% allocation. The launch depends on Meta AI inference latency improvements, policy review for generated text, and integration with Facebook composer surfaces on iOS and Android. The target launch market is the US only, with a goal of reaching 5% of eligible creators in the first rollout.