You are interviewing for an account executive role and the hiring manager asks how you think about sales goals in a new territory. You would be selling into multiple stakeholders, including an operations leader who feels the pain day to day, a finance stakeholder who cares about payback, and a skeptical executive who does not want another tool added to the stack. The team wants to know whether you set goals only around closed revenue or whether you can translate a number into pipeline, meetings, multi-threading, and execution discipline.
How would you describe your sales goals for your first year in the role, and how would you break those goals down into the specific customer-facing activities and outcomes you would manage week to week?