Company Context

StreamHub is a mid-stage B2B SaaS company that provides workflow automation software to 12,000 small and mid-sized businesses. The product has strong adoption among operations teams, and revenue comes from annual subscriptions with expansion driven by feature usage across departments.

Problem

You are the PM for StreamHub's reporting and insights product area. Customer interviews show that operations managers struggle to identify workflow bottlenecks, and usage data shows only 28% of weekly active accounts use the current reporting dashboard. You believe the highest-impact opportunity is a simplified insights experience focused on top user pain points.

However, the Head of Sales is pushing for a custom export feature requested by three large enterprise prospects worth a combined $1.8M in potential ARR. Engineering estimates that building custom exports would consume most of the next quarter, while your proposed insights redesign could improve activation and retention for the broader customer base. Tension has escalated because Sales views the redesign as too indirect for revenue, while you believe custom exports serve a narrow segment and delay a more strategic product direction.

Deliverables

1. Explain how you would approach the conflict with the stakeholder in a structured way.
2. Identify what information you would gather to understand user needs, business impact, and trade-offs.
3. Describe how you would align on a decision and communicate it to stakeholders.
4. Propose a recommendation, including what you would prioritize now versus later.
5. Define success metrics you would use to evaluate whether the decision was correct.

Constraints

• One quarter planning window with a fixed engineering capacity of 8 engineers
• No ability to fully deliver both initiatives this quarter
• CEO expects a clear recommendation within 10 days
• Sales has already discussed the export capability with prospects, but nothing is contractually committed