Meta's Ads Manager team wants to launch a new cross-surface reporting workflow that combines campaign performance requirements from Ads Manager, Meta Business Suite, and internal sales reporting teams into one standardized requirements process. You are the Business Analyst supporting a 10-person cross-functional team, and leadership wants the first release planned within 8 weeks because several enterprise advertisers have escalated reporting inconsistencies.
The Product Manager wants a fast MVP for Q3 planning. Engineering wants tightly scoped requirements to avoid rework. Sales Operations wants custom fields for large advertisers, while Legal and Privacy want stricter controls on data access and retention. These priorities conflict: speed, flexibility, and compliance cannot all be maximized.
You have 8 weeks to define and align requirements, with a budget of $120,000 for contractor research and documentation support. The core team includes 1 PM, 1 BA, 4 engineers, 1 designer, 1 data scientist, 1 UXR, and 1 QA lead. Two engineering resources are only available at 50% due to an ongoing Instagram Ads infrastructure migration. The workflow must cover 3 stakeholder groups, 2 reporting surfaces, and 1 shared data dependency on the Ads Insights API. No additional headcount is approved.