You are the Account Executive for a mid-market retail advertiser spending $4.2M annually on Google Ads across Search, YouTube, and Performance Max. The client planned to launch a back-to-school campaign in 6 weeks, but a key issue was discovered: Merchant Center product feeds are failing policy checks, conversion tracking in GA4 is incomplete, and the creative agency is 10 days behind on YouTube assets.
The project team includes you, a Google Ads specialist, a solutions consultant, the client’s marketing director, one analytics manager, and an external creative agency. The launch matters because the client expects at least $1.1M in attributed online revenue during the 8-week seasonal window, and missing the start date would reduce available demand during peak shopping weeks.
The client’s CMO wants the original launch date preserved. The analytics manager wants tracking fixed before any spend increases. The creative agency wants more time for video production. Google’s internal specialist wants to prioritize the highest-converting campaigns first if a full launch is not feasible.