You are the PM for a B2B fleet operations platform used by safety managers, dispatchers, and drivers to monitor trips, compliance, and vehicle performance. Over the last 2 quarters, the product has grown to 18,000 paying fleets, but retention among mid-market accounts has flattened at 84% annual gross retention while support tickets tied to workflow friction have risen 28%. Feedback is coming in from many channels: account managers report requests for more configurable alerts, support logs show confusion around compliance workflows, and usage data suggests only 22% of admins adopt recently launched dashboard modules after 30 days. Leadership wants the team to become more disciplined about deciding which user feedback should shape the roadmap.
How would you determine what user feedback to prioritize in product development, and how would you decide which requests should influence the next roadmap versus be deprioritized or ignored?