Company Context

FitNest is a startup focused on developing a mobile fitness application that combines personalized workout plans with social features. Operating in a competitive market with established players like MyFitnessPal and Strava, FitNest aims to carve out a niche by offering a unique blend of community engagement and tailored fitness solutions. The app is currently in the development phase, with a target launch in six months.

Problem

FitNest's product team has identified a broad range of potential features, including personalized workout suggestions, community challenges, nutrition tracking, and social sharing capabilities. However, with limited development resources and a tight timeline, the team must prioritize these features to maximize user engagement and retention post-launch. Current user research indicates that potential users value personalization and community support, but the team lacks a clear framework for prioritizing features effectively.

Deliverables

1. Develop a prioritization framework for the features identified.
2. Propose a list of top 5 features to implement in the MVP.
3. Define success metrics for each feature to measure impact on user engagement.
4. Identify potential trade-offs and risks associated with feature prioritization.
5. Outline an approach for ongoing user feedback post-launch to inform future development.

Constraints

• Limited development team of 3 engineers and 1 designer.
• Must launch MVP within 6 months.
• Budget constraints limit additional user research beyond initial surveys.