ShopNow, an e-commerce marketplace, saw same-day revenue fall 9% after a mobile checkout update. The GM needs a recommendation by end of day, but the analytics team can only validate a small number of metrics before the executive review.
Yesterday, mobile traffic was stable at 1.2M sessions (+1% vs prior 7-day average), add-to-cart rate was 11.8% vs 12.0% baseline, checkout start rate fell from 68% to 61%, payment success rate fell from 92% to 88%, and completed order conversion dropped from 3.1% to 2.5%. Average order value stayed flat at $64. Customer support tickets tagged "payment" increased 35%, but app crash rate only increased from 0.8% to 1.0%.
Leadership asks: if you can only review a few data points quickly, which metrics would you prioritize, how would you justify that prioritization, and what recommendation would you make today?
session_funnel_daily: sessions, add_to_cart, checkout_start, payment_submit, orders by platform and app versionpayment_attempts: payment_method, processor_response, success_flag, latency_msapp_events: crash events, screen load time, error codes, checkout step abandonmentsupport_tickets: ticket timestamp, issue_tag, platform, app_version